Advertisements chosen by students in Newsweek magazine :

Written by : AUDAM Logan, DELAFENETRE Benoît, DUFOUR Sébastien, HOLVOET Thibault
 

This picture is an advert about a new car, of brand name KIA motors. The slogan is « Get moving with KIA. And discover the real meaning of value. » The title, in the middle, is « KIA in GEAR ». The focus is the cloth-sign where the title is written. In the background there is a football stadium. The stadium is full of supporters who are wearing for different colours. It’s probably the Maracana Stadium, because it looks like the biggest in the world. In the bottom right-hand corner, there is a car and it represents nearly five percents of the advert.

This advertisement is aimed at drivers. It was published in a magazine, the Newsweek of June 14th 1999. The popularity of this new car, is more important than a football match, because the stadium is full. The red colour on the white cloth-sign gives us a flash-like impression. The stadium represents a football match, as a consequence, a competition between KIA and another brand name. The winner is KIA and the supporters acclaim. The photo has been taken in a stadium, for show us that the Shuma is a sportive car.

We learned from the KIA website that KIA means Korean Automobile Industry. KIA will open the new horizon. It’s why the title is " KIA in GEAR", because KIA will continue its efforts to create a new automobile culture for the 21st Century and a New Millennium.

Written by : MONCEL Patrick, BAUDE  Jerome, MORIN Marc.
 

This document is an advertisement composed of a photo, a slogan, a text and the brand name. This advertisement is aimed by all drivers. In the foreground, we can see many people watching an interactive movie and they are bent towards the right as the car on the photo. But the view is blurred. In the middle of the page, there is an hand holding a steering wheel, certainly an OPEL steering wheel. There isn’t the body of the personage but we can suppose that is a man.
 

In the background, this is a crash test car orange and checked black with a motion blur around it. The slogan is in the top hand right corner of the document and it says "ideas that move you". At the right of the picture, there is the text which explains that we can visit the OPEL CENTER. At the bottom right and corner, it is the brand name OPEL. The advertised product appears a little on the page and at the bottom right and corner because this is the brand name but it is written in big letters. The brand name occupies only a small space but the advertisement is based on the photo and the text. It’s possible to find this document  in all the magazine, so good for young , men or women.

As far we are concerned , we think that it isn’t  appealing  but  the advertisement  very well realised.
 

Written by : RANCOULE Nicolas , FORE Thierry, CAPRON Virginie, CORNILLOT Berengère.

The products are " LG"s appliances, the brand name is "LG.". The slogan is "LG., digitally yours" and the picture is a photo.
There is a text, and the headline is " life in full swing".

In the foreground; we see the focus is the woman ‘s head, her is a yellow flower, and in the middle, there is a woman butterfly, home appliances and a logo. In the background, a landscape with a dry mountain, we see Saturn and two fairies in the blue sky.

The woman closes eyes, she smiles and she dreams of a best world with"LG". She is a beautiful woman and black haired. The advertised product appears a document it occupies 35 percent of the document. , This advert is aimed at all people interested in the new technology... This advert was probably published in an international magazine. The fact that advert suggest that liberty of communication with the world. The fact that light gives an impression of well being. The product occupies 25 % of the advert because they are a lot.  The key word of the advert is "digital yours". And the tone of the slogan is so evocative.
 

Written by : Laetitia CHAMPROUX, Emilie TOUSSAINT, Baptiste DESPRES, Perrine LIONNE.

This is an advert for British Airways made by M&C Soatchi which is a advertising companies based in London . Advertising is the business. At the bottom, we have got the catch phrase wish "British Airways lounges : 192 oases across the word". Next, when you look at the bottom right-hand corner, you can read the slogan and the brand name. The slogan is "The word’s favorite airline" and the brand name is "British Airways".

The tone of the slogan is dynamic, serious and evocative. The picture occupies a large part of the advert because it’s beautiful and important to show it. I think the headline  must be the catch phrase and this advert announces a text. There isn’t a product because the travel company "British Airways" provides services. In background there is blue sky and in the middle of desert, we can see an oasis. About the sky, it has got three colours at the top the sky is dark, middle it’s bright and at the bottom it’s light. In the foreground, you can see the sand that shows that weather is sunny.
In a nutshell, this advert is aimed at everybody, particularly rich tourists because they have got totally comfortable lounges so it’s must be very expensive. This advert was published in "Newsweek" and we can see an another adverts at the TV ; the music used in the TV commercials is a variation on the "Flower Duet" from the opera "Latme" by Delibes. The presence, the sand and the sun suggest holidays and the fact that the colors are light gives the impression that the weather is sunny. The key world of the advert is "World".

In conclusion, now, with British Airways you can realise your dreams. Thanks to air companies we can travel around the word. We can add that British Airways is proud to announce that the companies have teamed up with the British Olympic and Paralympic Associations to carry Britain’s hopes to the Olympic Games in Sydney in 2000. And British Airways will seek to consider and respect the environment and to seek to protect the environment in the course of it activities. We learned a lot of information from the  British Airways  website.

Words:384

Written by : CARLES Laetitia, LAINE Gregory, LECOMTE Adelaide, SAUNIER Benjamin

    This is an advert from Samsung made by an advertising company . The slogan is « challenge the limits » . It’s a photo . The text is « Samsung advanced technology products provide strong , flexible solutions to help you give your best performance . To create . To dream . To excel . »

DESCRIPTION OF THE PHOTO : The product is in the middle . The woman is over the television. The three men are in the television. The brand name is in the bottom right-hand corner . The slogan is under the brand name . The text is next to the slogan .

    THE PHOTO : There is a woman who does exercise over a television . The television in the middle . There are three men in the television who are all doing exercise . There are two men over a third one . It’s a very difficult exercise so they challenge their limits  so , the advert compares the challenge of life with the challenge of technology .

    The photo is in black and white . The background is white so , the photo just shows the product in the middle of the photo so , it put the product forward .

      The text say that Samsung products provide strong like the three men in the television who are doing exercise. The text say that Samsung products provide flexible solutions so they compare the flexibility of the woman over the television with flexible solution of Samsung technology.